At Zuma, we believe in being clear and open about how we collect and process data about you. This page is designed to inform you about our practices regarding cookies and explain to you how you can manage them. You want to know more about cookies and how we use them?Happy to explain! Keep on reading.Note: This Cookie Policy does not address how we process your personal information outside of our usage of cookies. To learn more about how we process your personal information, please read our Privacy Policy here. 

 

What are cookies?

 

Cookies are small text files that are sent to or accessed from your web browser or your device’s memory. A cookie typically contains the name of the domain (internet location) from which the cookie originated, the “lifetime” of the cookie (i.e., when it expires) and a randomly generated unique number or similar identifier. A cookie also may contain information about your device, such as user settings, browsing history and activities conducted while using our services.  

 

Are there different types of cookies?

 

First-party and third-party cookiesThere are first-party cookies and third-party cookies. First-party cookies are placed on your device directly by us. For example, we use first-party cookies to adapt our website to your browser’s language preferences and to better understand your use of our website. Third-party cookies are placed on your device by our partners and service providers. You can learn more about these partners and service providers through our website and in-app consent management tools. For details on these tools, see “How can you control cookies?” below.  

 

Session and persistent cookies

 

There are session cookies and persistent cookies. Session cookies only last until you close your browser. We use session cookies for a variety of reasons, including to learn more about your use of our website during one single browser session and to help you to use our website more efficiently. Persistent cookies have a longer lifespan and last beyond the current session. These types of cookies can be used to help you quickly sign-in to our website again, for analytical purposes and for other reasons as described below. 

 

What about other tracking technologies, like web beacons and SDKs? 

 

Other technologies such as web beacons (also called pixel, tags or clear gifs), tracking URLs or software development kits (SDKs) are used for similar purposes as cookies. Web beacons are tiny graphics files that contain a unique identifier that enable us to recognize when someone has visited our service or opened an e-mail that we have sent them. Tracking URLs are custom generated links that help us understand where the traffic to our webpages comes from. SDKs are small pieces of code included in apps, which function like cookies and web beacons. For simplicity, we also refer to these technologies as “cookies” in this Cookie Policy.  

 

What do we use cookies for? 

 

Like other providers of online services, we use cookies to provide, secure and improve our services, including by remembering your preferences, recognizing you when you visit our website, measuring the success of our marketing campaigns and personalizing and tailoring ads to your interests. To accomplish these purposes, we also may link information from cookies with other personal information we hold about you. When you use our services, some or all of the following types of cookies may be set on your device.